When Freemium Fails
A growing number of new businesses are following in the footsteps of successful companies such as Dropbox Inc., LinkedIn Corp., LNKD -0.29% and Skype Inc.,SPU +3.40% by giving away their products and services free to build a customer base.
A growing number of new businesses are giving away their products and services for free to try and build a customer base. But this freemium strategy often takes a long time to work, and can be tough to pull off. We look at some failures with Sarah Needleman.
Source: The Wall Street Journal