Georg Ruebensal, Expedia ANZ MD, said: “Tag Me if You Can is Australia’s largest gamification project and is a great example of how brands can use compelling content and interactivity to drive business performance and growth.”

Dangermouse Productions’ concept and execution producer Mike Kerry added: “Tag Me was designed to spark the travel bug in a content-based game.”

A new game launches every weekday at 11am (AEST) on the Tag Me if You Can website and players have until 10am the following day to tag Joliffe. The competition runs until August 20. 

Source: tagme.expedia.com.au

                

Meat and Livestock Australia (MLA) pulled off a tricky stunt getting two hot air balloons shaped like Julia Gillard and Tony Abbott to kiss in mid air.

The campaign to promote Beefgiving Day features a flying kitchen above Parliament House with chefs cooking up tasty beef dishes.

The video was created by BMF and shot by Cutting Edge, and Beefgiving Day will be celebrated this Saturday, July 14, historically the coldest Saturday in Australia.

Source: bandt.com.au

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The theme in this piece is something we are very excited to build upon with our customers and partners in the industry. It also underscores the importance of creative expression, creative quality, and the need to back up everything we do with insights, data and the technical capabilities to manage this new marketing world beyond any single interaction or campaign.

The future of technology and the next chapter of digital adverting will of course be front and center in discussions at Cannes Lions. Specifically, here is what we have lined up this week…

Source: community.microsoftadvertising.com

Fantastic Delites has tested how far people will go to get a free pack of the product with the ‘Delite-o-Matic’ machine. The Delite-o-Matic campaign includes an online video and a virtual version of the machine with the real Delite-o-Matic to make an appearance at Melbourne’s Southern Cross station.

The interactive vending machine first asked a consumer to push its buttons one hundred times to receive a free packet. The machine then asked people to push the button 1,000 times and more, to bow and dance for their free packet.

Source: fantasticdelites.com.au

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