The Titanium Lions went to Nike+ for their product and service FuelBand – a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site. It’s a genius executed campaign and platform created to connect people and to challenge the individual user as well as the community she/he belongs to. Both the product and service of Nike+ FuelBand include a high standard of gamification and user experience which makes it a well deserved Titanium Lions winner.
Here you can see the concept of the FuelBand