Guidelines and Best Practices - The Elements Of The Mobile User Experience

        image

Mobile users and mobile usage are growing. With more users doing more on mobile , the spotlight is on how to improve the individual elements that together create the mobile user experience.

The mobile user experience encompasses the user’s perceptions and feelings before, during and after their interaction with your mobile presence — be it through a browser or an app — using a mobile device that could lie anywhere on the continuum from low-end feature phone to high-definition tablet.

Creating mobile user experiences that delight users forces us to rethink a lot of what we have taken for granted so far with desktop design. It is complicated in part by mobile-specific considerations that go hand in hand with small screens, wide variations in device features, constraints in usage and connectivity, and the hard-to-identify-but-ever-changing mobile context.

Read More

Source: mobile.smashingmagazine.com

Design Mistakes We Made in Our iPhone App

                Design Mistakes We Made with Our iPhone App

This year at FreshBooks, we released our first iPhone app. Our company’s been around for almost 10 years, and this is truly our first new product since the launch of our cloud accounting web application.

We treated the development of our iPhone app like a blank canvas where we could apply some of our team’s most recent design principles. We also wanted to reinforce the lessons we’ve learned during the development our product. But ultimately, the creation of our official iPhone app was an opportunity for us to learn and grow.

Read More

Source: sixrevisions.com

A Field Guide To Mobile App Testing

Testers are often thought of as people who find bugs, but have you ever considered how testers actually approach testing? Do you ever wonder what testers actually do, and how they can add value to a typical technology project?

I’d like to take you through the thought process of testers and discuss the types of things they consider when testing a mobile app. The intention here is to highlight their thought processes and to show the coverage and depth that testers often go to.

                 image

Testers Ask Questions

At the heart of testing is the capability to ask challenging and relevant questions. You are on your way to becoming a good tester if you combine investigative and questioning skills with knowledge of technology and products.

For example, testers might ask:

  • What platforms should this product work on?
  • What is the app supposed to do?
  • What happens if I do this?

And so forth.

Read More

Source: mobile.smashingmagazine.com

TIME’s Wireless Issue Examines Phone Dependency in the Modern Age

TIME magazine’s special wireless issue for this week takes an interesting look at how phones are practically now an extension of our minds and bodies.

The cover for “THE WIRELESS ISSUE. 10 Ways Your Phone is Changing the World” notably showcases more than 200 Instagram photographs from across the world; a mobile device captured each image. The magazine also features an in-depth, Qualcomm-partnered mobility poll that illustrates human dependency on smartphones and tablets. The poll tallied worldwide responses from 5,000 people online and by phone in June and July, and a whopping 84 percent said they could not go one day without a mobile device.

Read More

Source: 9to5mac.com

Web 3.0: The Mobile Era

The highest flying of internet high-flyers, Facebook and Zynga, were laid low last week in public markets on weaker than expected guidance on their paths forward. What a difference public market scrutiny and forward-looking forecasts can make. Given the size, scope and importance of these two companies to the broader technology ecosystem, it’s worth analyzing what these reports might mean for industry trends.

Read More

Source: TechCrunch

The State of Mobile Advertising 2012

Executive Summary

In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile publishers in 2011.

iPhone is the top smartphone device in monetization performance

The iPhone leads the smartphone OS pack with an average eCPM of $2.85. Though it is closely followed by Android devices (at $2.10). The rest of the mobile phone field is significantly behind.

Read More

Source: opera.com

These Tools will Help You Optimize Your App’s Monetization

How can you monetize your app? If you are a technical person, chances are you find this much more difficult than developing the app itself. This is why we decided to work on a list of tools that will help you increase the revenues you make from your app.

To elaborate this selection, we enlisted the help of Israeli entrepreneur and Apptopia ‘s CEO Eliran Sapir , who is in the process of writing a book on the topic. Besides the tools themselves, Sapir insists on the need to test everything you do, from pricing to localization - your main market may not be the US!

Read More

Source: thenextweb.com

Top