Creating an Effective Coming Soon Page
Coming soon pages are a rather young concept on the internet. Back in the day, when a new business was planning to launch a website, one day there was no website, and the next day the thing was live … just like that with no warning.
Nowadays, marketing works a little differently… Everything needs to build up a sufficient amount of buzz, virality, and other new-English words before it can see the daylight. And this is where coming soon pages come into play, if you will.
Now, there are a lot of great examples online, massive lists that showcase tens of beautiful coming soon pages, like these:
Due to all this abundance I’ve decided to take a closer look at the construction of a coming soon page and list some of its most important elements. Both from the designer’s and marketer’s point of view.